The Slate
Strategy, Branding, Layout Design
The leadership team at Grey asked me and a small team of creatives to make a thought leadership piece about how marketers can begin to reach the next generation — Gen Alpha.
Challenge
I concepted and designed a special edition of The Slate, a quarterly newsletter that goes out to Grey employees and clients. I worked with mentors and teammates to ideate and create a moodboard, visual identity, and layout design. When presented to the Grey leadership team, they were ecstatic and thrilled by our work.
Solution & Outcome
Brand Guidelines
Moodboard, Fonts & Color Palette
Retro-futuristic photo filter
Image cutouts
Buzzfeed/trend report visual language
